Penguin mobile application Introduced in India

Now you don't have to walk into a book store to browse through the new arrivals section of Penguin books. A free mobile application furnishes information on all the books published and represented by Penguin Books India. Available on Nokia and Apple devices, this app has 'Just Published,' 'Bestsellers,' 'Coming Soon' and 'News' sections. If you want to watch a video, recommend or discuss a book, click 'Stay Connected' and you will be redirected to the ongoing discussions on the Penguin India Facebook, YouTube and Twitter pages.

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MTNL Mobile Website Builder Plus Service Started In India

India's largest and fastest internet broadband service MTNL has tiedup with Akmin Technologies to launch a unique mobile website building service. This new programme will allow all users to create and publish their own customised website within minutes. This programme is possible in mobile phone or PC as well. To initiate the new service of MTNL and Akmin Technologies, MTNL mobile users will need to SMS 'MSITE' to 55012 from their MTNL mobile phone. Full service details are provided at the site www.mtnl.akmin.in, which is accessible both via mobile as well as personal computer. The service will be available to MTNL users at just Rs 75/- per month.

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ECommerce in India, A Bright Review

e-Commerce in India was about $5 billion until last year and is estimated to grow to $40 billion by 2015. Rajan Anandan, head of Internet giant Google's India operations, believes the country has the potential to reach this
estimate before that. India last year crossed 100 million Internet users despite poor Internet penetration and sluggish

Internet speed. These 100 million users in question spent about 16 hours a week online. These figures make Rajan hopeful about the e-commerce boom in the country. Anandan believes that this is just the beginning. If an interesting value proposition exists, Indians will figure out how to get to it. Out of the four mega trends in the Internet space in the country, the first is monetisation of 100 million users through e-commerce. That is, com- panies will figure out how to make money out of the 100 million users who are online.

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