e-Commerce in India was about $5 billion until last year and is estimated to grow to $40 billion by 2015. Rajan Anandan, head of Internet giant Google's India operations, believes the country has the potential to reach this
estimate before that. India last year crossed 100 million Internet users despite poor Internet penetration and sluggish
Internet speed. These 100 million users in question spent about 16 hours a week online. These figures make Rajan hopeful about the e-commerce boom in the country. Anandan believes that this is just the beginning. If an interesting value proposition exists, Indians will figure out how to get to it. Out of the four mega trends in the Internet space in the country, the first is monetisation of 100 million users through e-commerce. That is, com- panies will figure out how to make money out of the 100 million users who are online.
estimate before that. India last year crossed 100 million Internet users despite poor Internet penetration and sluggish
Internet speed. These 100 million users in question spent about 16 hours a week online. These figures make Rajan hopeful about the e-commerce boom in the country. Anandan believes that this is just the beginning. If an interesting value proposition exists, Indians will figure out how to get to it. Out of the four mega trends in the Internet space in the country, the first is monetisation of 100 million users through e-commerce. That is, com- panies will figure out how to make money out of the 100 million users who are online.
